Are your
campaigns actually driving sales?
Everyday cars sit aging on your lot because existing advertising solutions can't fix or even identify the unique challenges dealers encounter.
VIN IQ integrates with your existing ad campaigns to diagnose and improve marketing performance at the VIN-level for increased turn and gross profit, while reducing marketing waste.
“After using VIN IQ for 60 days, my Google Dynamic Search campaign achieved a 14.1% sales increase."
STU BERKLEY
General Manager, Middletown Honda
More sales, higher profits, shorter inventory time
VIN IQ helps you reduce marketing costs and inventory time on lot by using key insights to determine which vehicles need promotion the most. Targeting these underperforming vehicles leads to faster sales with fewer markdowns, so you can maximize profit per vehicle.
Monitor individual vehicles, not just campaigns
Get real-time insights into how individual VINs are performing - not just overarching campaigns. See how much money is spent marketing each vehicle and understand which campaigns are truly driving sales.
Get Google, Facebook, and Bing Ads to work for you
Ad platforms aim to get the most clicks in the shortest time, which benefits the platform but not the advertiser. This leads to 80% of inventory not receiving enough exposure and 20% receiving too much, wasting advertising budget. VIN IQ fixes this by tailoring the platforms to drive traffic to the right vehicles for optimal sales results.
Know which vendors might be missing the mark
Don’t just rely on the reporting you receive from your vendors. Have fast and easy access to transparent reporting that gives you a side-by-side comparison of your vendors’ results based on the metrics you care about.
Backed by industry experts
We’ve been developing leading automotive marketing technology for over 20 years and have seen firsthand the problems dealerships face. VIN IQ is the product we would create if we were in your shoes - a straight-shooting product that simply and transparently gets the results you want.
“We built VIN IQ to empower dealers with the tools they need to navigate the complex digital marketing landscape and unlock the full potential of their advertising efforts”
STEVE KUMP
Co-Founder & CTO
VIN IQ Reveal
Analytics and reporting at the VIN level
Understand the metrics that drive your business
VIN IQ Reveal provides detailed metrics that track marketing ROI effectiveness, so you have all the data you need to make informed decisions for your business growth.
Unlock wasted budget to drive more sales
VIN IQ Reveal identifies ineffective campaigns so you can reallocate that budget to campaigns that perform well for improved sales without increased ad spend.
See what your campaigns are really doing
It’s difficult to know how well vendors are performing based solely on the reports they provide. With VIN IQ Reveal you can track the metrics that are most important to you and compare how vendors stack up against each other, helping you identify which ones are working and which ones need help.
VIN IQ Reveal™ gives you…
Analytics across 45+ metrics
Monitor campaigns with the metrics that matter most to you - like spend per VDP, campaign waste and VDP engagement - not just the ones your vendor wants you to see
Group-level reporting
Consolidate reporting for both large and small automotive groups for a birds eye view of all your marketing activity to prevent redundant spending
Cost per VIN calculation
Measure how much marketing spend each vehicle requires so you can increase gross margins
Dashboard
Campaign insights are laid out in a dashboard allowing for easy analysis and comparison
Real-time access
Monitor what’s happening with your inventory marketing in real time instead of waiting for vendor reports
ROI calculator
Calculate your return on investment for each of your marketing campaigns and vendors
“I use VIN IQ Reveal to engage my vendors and increase my dealership’s marketing performance."
JEFF SIMMONS
General Manager, Audi Charlotte
VIN IQ Impact
Accelerate your sales with smart campaigns
Supercharge your sales
VIN IQ Impact integrates with Google, Facebook, and Bing Ads and puts those platforms to work for you with smart campaigns that are constantly adapting to VIN-level performance. By putting the budget on the exact cars that need exposure and engagement to sell, VIN IQ Impact drives faster sales with fewer markdowns. This allows you to achieve higher profit margins per vehicle.
Campaigns meant for vehicles
Ad platforms like Google and Facebook are designed for e-commerce where businesses are selling identical products in bulk. This just doesn’t work for vehicle sales where no two items are the same. VIN IQ Impact optimizes these platforms to meet the unique needs of automotive marketing, allowing you to use your budget to target individual units you need to move so you meet your monthly sales targets
VIN IQ Impact™ gives you…
Ad platform integration
Upgrade your marketing efforts in a few clicks by connecting VIN IQ to your favorite ad platforms like Google, Facebook and Bing.
Smart campaigns
Maximize results by automatically allocating your marketing budget more effectively. VIN IQ ensures your budget is spent on the vehicles that need it most, instead of only on popular vehicles
Automated campaign optimization
No need for technical expertise or additional manpower, VIN IQ automatically tracks VIN marketing performance and continually adjusts strategies for best results
“The Average days on lot of my inventory at the end of my VIN IQ campaign was 17.4 days versus 18.3 days at the end of the original campaign. This was a great result of aging inventory being removed faster due to the increased exposure driven by the VIN IQ optimized Google campaign."
STU BERKLEY
General Manager, Middletown Honda